About Me
Hi, I'm Lauren. I’m a passionate and self-motivated digital marketing professional with 7 years of experience, strong creative skills, and a belief in the power of effective digital storytelling.
Skills
Marketing campaign management
Content marketing
Paid advertising
Social media marketing
Marketing campaign strategy
Web content writing
Email marketing
Copywriting
Proofreading and editing
Adobe Creative Suite
Google Ads
Meta Ads Manager
Social media scheduling tools
Analytics reporting
Writing
Case Study: Hotel EMC2
+80% leads in 2 months
Hotel EMC2, an Autograph Collection Hotel, needed to book more events in their restaurant and event spaces.
Execution
I created two campaigns utilizing Google Ads, one focused on wedding-related events and the other focused on coporate-related events. I also planned organic social media posts promoting events at the hotel.
Results
The hotel received a significantly higher amount of leads through the event form on the hotel's website. Both campaigns were successful, receiving 405 conversions in 2 months.
Case Study: ROOF on theWit
Sold out of tickets two weeks before event
ROOF on theWit, a rooftop bar in downtown Chicago, needed to increase sales of tickets for their St. Patrick’s Day event.
Execution
I planned organic social media posts promoting the event. Additionally, I created a Facebook Ads campaign to promote the event.
Results
ROOF sold out of tickets earlier than they had in previous years as a result of the campaign.
Case Study: theWit - A Hilton Hotel
4,409 link clicks to website from ads in 30 days
theWit, a luxury hotel in downtown Chicago, went through a total rebrand from a DoubleTree Hotel to a Hilton Hotel and needed a campaign to reflect their rebrand.
Execution
To promote the rebrand, I created campaigns on both Google Ads and Meta Ads. This involved sharing the updated branding and new opulence of the hotel.
Results
theWit received 4,409 link clicks to their website from the ad campaigns. They also received 72,184 impressions and had a CPC of $0.14.
Case Study: State and Lake Chicago Tavern
+75% reservations increase
State and Lake Chicago Tavern, an artisanal pub in downtown Chicago, needed to increase reservations during Oktoberfest.
Execution
I created a Facebook Ads campaign using photos of the authentic German fare they were serving for Oktoberfest. Also, I promoted the new menu on organic social media.
Results
State and Lake had a 75% reservations increase from the paid ads on Facebook and Instagram for Oktoberfest.
Case Study: Revere Health
Increased followers by 47% in 4 months and engagement increased by 56%
Revere Health needed to create a social media strategy that accurately represented their brand as well as educated followers.
Execution
To create a social media strategy, I developed a strategy that educated followers and portrayed Revere Health’s services. I created designs with infographics for social media to educate followers.
Results
As a result of the new strategy, followers increased by 47% in 4 months on Instagram and engagement increased by 56% on Facebook.
Case Study: BYU Radio
+2,819 followers in 9 months on Instagram
The Lisa Valentine Clark Show, a brand new BYU Radio show in 2018, needed to grow a presence on social media.
Execution
I created a social media strategy that included regular and consistent posts highlighting the host as well as the guests.
Results
@thelisashow gained 2,819 followers in the first 9 months of being on Instagram, and now boasts more than 8,000 followers.
Case Study: What Now Podcast
1,300 average listeners per episode
What Now Podcast’s host needed to increase loyal listeners.
Execution
To increase average listeners, I created an organic social media strategy, focused on highlighting well-known guests.
Results
The listeners increased from an average of 500 average listeners per episode to 1,300 from 2019 to 2021—without any paid advertising.
Let’s chat!
Send me a message if you’re interested in working together.
925-305-4755
lauren.mcmullin@gmail.com
